I don't buy games just for awards or whatever, but if the game should come with a code or if pre-ordering should come with a bonus then that's wonderful. That said my Avatar is generally a character onto it's self - right now it's Pre-Ice King Simon - so he has the boots from Fable 3, he has gauntlets from some game I've forgotten, he has a crown from Fable, and then glasses, dress pants, dress shirt (bloody), and overcoat. So he has benefited from the many, many, many games I run through for no reason I can think of.